There’s A Difference
We don’t offer our clients mere educated guesses on the market, its climate and their consumers. We research and provide clients with facts that produces results!
When In Doubt…
In today’s market, if your company wants to make a profit, doubt should be nowhere in the equation. Corporations rely on our expertise for their bottom line. We know the urban consumer.
Make the Most of Your Efforts
Good marketing is effective marketing. If you’re going to go all in, go all in and we can show you how. With our knowledge and expertise, companies glean industry facts and information from an Urban Consumer prospective.
Leave no consumer unaffected.
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We are a leading edge market research and strategic planning firm. Since 1985, we have helped over 200 corporate clients understand how to effectively and profitably market their brands to Black Americans. Over the years, we have used our ground breaking African-American insights such as “The African-American Filter”, “The Mask”, and “Protective Radar” to help clients effectively differentiate themselves from their competitors..
We participate as a full marketing team member by providing competitive analysis, situation assessment and recommended media buying.
Our value is based on uncovering real (versus invented) African-American insights that clients can use today toward the development of actionable strategies and powerful, relevant and engaging messages.Featured Case Study PepsiCo
Black Consumer Insights
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Articles by Pepper Miller
- To Know Market Segments, Know the Many Shades of Black Identity January 24, 2012A new book by Toure reminds us that improving one's African-American cultural IQ is crucial toward understanding the differences among black market segments. […]
