Award Winning Advertising - Click Arrow To View
HOME
WELCOME TO THE HUNTER-MILLER GROUP, INC.
African-American Market Research Specialists PDF Print E-mail

AA FamilyWe Help Corporations Become More Profitable


The Hunter-Miller Group is a leading edge market research and strategic planning firm. Since 1985, we have helped over 200 corporate clients understand how to effectively and profitably market their brands to Black Americans.

Over the years, we have used our ground breaking African-American insights such as “The African-American Filter”, “The Mask”, and “Protective Radar” to help clients effectively differentiate themselves from their competitors.

Our value is based on uncovering real (versus invented) African-American insights that clients can use today toward the development of actionable strategies and powerful, relevant and engaging messages.

We participate as a full marketing team member by providing competitive analysis, situation assessment and recommended media buying.

Don’t run the risk of alienating customers by not being informed.

 

 

MARKET SNAPSHOTS
 
Swagger Like Us, March 2010 PDF Print E-mail

Black Men: In the Spotlight with a New Light

Swag…the epitome of cool, professional, and focused, a description of a sub-group of young black men (18-30) who are the minority in a society of majority that highlights gangsta rap, “down with the homies”, disadvantaged black males in the mass media.  This new group of young black professionals is changing the way we see, interact, and most importantly how we speak to black men in the media.
Read more...