WE PROVIDE REAL VS. INVENTED INSIGHTS
TO INCREASE YOUR CULTURAL IQ & HELP YOU BETTER UNDERSTAND BLACK AMERICA
We believe success comes from learning and embracing the differences as well as the similarities, and not labeling or limiting people’s possibilities just because they are different.
We believe that real insights are more than light bulb moments. They are gleaned from opening up to people and situations that are completely different from our own.
Black Americans are more diverse, and many are not only different from mainstream consumers, but are also different from each other in meaningful ways.
As a leading edge market research and strategic planning firm, we have talked with thousands of African Americans since 1995 and helped over 200 corporate clients better understand Black America.
Do you know the difference between Kairos Time and CP time? Get to know Black America. Test your knowledge! >
We helped Pepsico with a deeper contextual understanding of the African-American shopper. See how >