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African-American Market Research Specialists PDF Print E-mail
AA Family Founded in 1985, The Hunter-Miller Group, Inc. is a market research and planning firm that helps Fortune 500 companies effectively and positively market their products and services to African-American consumers.

Unparalleled Insights
As a black-owned business specializing in the preferences of African Americans, we possess the unique access necessary to determine buying behavior of this market. We uncover key attitudes, beliefs, motivations and sensitivities that play a critical role in your marketing management. Having studied African-American consumers exclusively for more than 20 years, we provide unparalleled insights to help you make decisions.

We add value by providing real (versus invented) African-American consumer information and insights that clients can use today toward the development of actionable strategies, marketing plans, communications and programs. We participate as a full marketing team member providing competitive analysis, situation assessment and recommended media buying.

MARKET SNAPSHOTS
 
Millenial Women, June 2009 PDF Print E-mail

YOUNG BLACK WOMEN - SUCCESSFULY REPRESENTING THE HIP-HOP GENERATION

Today's young Black women (20-34) are independent, more highly educated and earning more than ever before. They are 4.38 million strong, ambitious and brand conscious. They are also restless, and tend to change jobs more frequently than previous generations.  At the same time, these women are, or will likely become, the primary decision-makers/heads of households in their daily lives. They are future purchasers of their own homes and cars, and will be, at the very least, co-decision maker for all medical, educational and financial options  for themselves and their families, and possibly their aging parents.
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