What's Black About it?

At last -- in-depth, qualitative insights paint an eye-opening picture of Black culture and lifestyle and how to connect your products and services with Black consumers.

ISBN 0-9725290-9-0     REVIEWS 

Market Snapshots

African-American Market Research Specialists

Founded in 1985, The Hunter-Miller Group is a market research and planning firm that helps Fortune 500 companies effectively market their products and services to the African-American consumer market.

Unparalleled Insights

As a black-owned business specializing in the preferences of African Americans, we possess the unique access necessary to determine buying behavior of this market. We uncover key attitudes, beliefs, motivations and sensitivities that play a critical role in your marketing management. Having studied African Americans exclusively for more than 20 years, we provide unparalleled insight to help you make decisions.

We add value to our clients by providing real (versus invented) consumer information and insights that clients can use today toward the development of actionable strategies, marketing plans, communications and programs. We participate as a full marketing team member providing competitive analysis, situation assessment and recommended media buying.

News

Make sure to check out our latest Marketing Snapshot.

Is Black Back?,  Issue 48 - November 2007

African American's Preference for 'Black' vs. 'African American'

There has been an evolution of racial labels on African Americans. We were Negroes in the north, and colored in the south. Then James Brown told us to stand up and proclaim our Blackness through his personal anthem for Black people, "Say it Loud, I'm Black and I'm proud!" The term African American became popular after 1988 when Rev. Jesse Jackson held a news conference to encourage America to use it when referring to Blacks. However, since then, several societal shifts have caused a resurgence of the use of Black.

Click Here to view