Allstate


 Good marketing is effective marketing. If you’re going to go all in, go all in and we can show you how. With our knowledge and expertise, companies glean industry facts and information from an Urban Consumer prospective.
Allstate hired us to consult with their Ethnic Business Team on a variety of projects.


Purpose/Nature

The Hunter-Miller Group served as a multi-purpose consultant for Allstate’s Ethnic Business Team (EBT) in the following areas:

Research: Conducted multiple market research projects among:

  • All insurance consumers
  • African-American insurance consumers
  • Allstate Agents

Strategic Input for the Development of Allstate’s initial African-American Marketing Plan

  • Provided a Planning Template that eventually served as the basis for EBT’s actual marketing plan
  • Set or defined Marketing Objectives
  • Recommended Strategies and Tactics
  • Wrote and edited direct mail copy
  • Reviewed and recommended graphics/artwork/visuals
  • Conducted Competitive Media Review

African-American Advertising Agency Review

  • Wrote RFP
  • Provided a list of qualified applicants
  • Managed the review process
  • Reviewed initial agency submissions
  • Made a recommendation (Recommendation was selected)