Amy Batiste, Ph.D.  February 2007

“Pepper Miller presented on the IDEAL (Institute for Diversity Education & Leadership) stage with gusto. Her marketing savvy certainly hit the mark.”

At last -- in-depth, qualitative insights paint an eye-opening picture of Black culture and lifestyle and how to connect your products and services with Black consumers.

ISBN 0-9725290-9-0     REVIEWS 

CASE STUDY

Duration:

1. August 2000 to January 2004
2. Retainer from August 2000 thru January 2002

Purpose/Nature:

The Hunter-Miller Group served as a multi-purpose consultant for Allstate’s Ethnic Business Team (EBT) in the following areas: 

A) Conducted multiple projects Research

1. All insurance consumers
2. African-American insurance consumers
3. Allstate Agents

B) Strategic Input for the development of Allstate’s initial African-American Marketing Plan

1. Provided a Planning Template that eventually served as the basis for EBT’s actual marketing plan
2. Set or defined Marketing Objectives
3. Recommended Strategies and Tactics
4. Wrote and edited direct mail copy
5. Reviewed and recommended graphics/artwork/visuals
6. Conducted Competitive Media Review

C) African-American Advertising Agency Review

• Wrote RFP
• Provided a list of participants
• Managed the review process
• Reviewed initial agency submissions
• Made a recommendation (Rec. was selected)