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Rosy Riggins, Latino Segment Project Manager, Diverse Growth Segments, Wells Fargo (Oct. 2006)

“Thank you for such a wonderful and inspirational presentation. All of the presentations were great but yours was exceptional.

 

What's Black About it?

 

book

At last -- in-depth, qualitative insights paint an eye-opening picture of Black culture and lifestyle and how to connect your products and services with Black consumers.

ISBN 0-9725290-9-0     REVIEWS 

Order online  

CLIENTS

Automotive

Ford
General Motors
Mercedes Benz
Nissan

Consumer Package Goods

General Mills

Proctor & Gamble

Retail

Denny’s
Hallmark
Home Depot
Lowes
Macy’s
McDonald’s
Memphis Car Audio
Sears

Pharmaceuticals

Alcon Labs
Astra Zeneca
GlaxoSmithKline
McNeil Labs
Novartis
Pfizer

Financial Services

Allstate
Bank of America
ShoreBank
Wells Fargo

Health & Beauty Aids

Clairol
L’Oreal
Luster Products
Motions
Neutrogena
Soft Sheen/Carson

Media

Essence Magazine
N’Digo
Johnson Publishing
TV-One
WVON – Chicago

Travel

American Airlines
Avocet
Royal Carribean Cruise Lines

Not for Profit

Chicago Housing Authority
Chicago Symphony Orchestra
MegaFest 2005
Focus on the Family

AD AGENCIES

BBDO – Chicago
Leo Burnett
Burrell Communications
Commonground Marketing
Footsteps
E. Morris Communications
Spike DDB
Uniworld Group, Inc.
Carol H. Williams
Young & Rubicam (NY)

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