The Hunter-Miller Group has earned a reputation for intensely and passionately analyzing African-American consumers. We have explored African-Americans’ feelings, perceptions and beliefs towards innumerable messages and how those messages affect the usage of various products and services.

We have packaged this knowledge and expertise into three workshops to share with you and your brand team:

The Filter© Workshops

The Filter is a cultural and societal phenomenon that explains why African Americans are different, especially when it comes to processing communications.

Using the 13+ dimensional Filter insights, HMG helps clients develop consumer strategies, creative briefs, marketing communications and media ideas.

Brand Positioning and Strategic Framework Workshops

We share with our clients our process for developing a model that helps determine and identify the following for a brand:

• Where the brand is today and how it is perceived by the target.
• The target audience(s): Who is the brand really talking to
• Effective strategy development and positioning statements

Ideation Workshops

We help clients generate fresh insights and ideas, relevant to African-American consumers that result in products and services having a competitive edge.

The workshops are presented in a relaxed, yet informative, theoretical (and) case study approach. In addition to the above, you will also learn:

• How the African-American community is segmented differently by age and psychographics and how to use this information to structure your message.
• How to interpret the African-American consumer market’s reaction to a new product launch or advertising campaign.
• The tools needed for African Americans to have a successful and long- term positive relationship with your brand.
• How to avoid expensive and brand damaging faux pas when marketing to African Americans.
• Case studies on best practices in marketing to African Americans.

Who in your organization will benefit from these workshops?

• Marketing and Advertising Professionals
• Product Developers
• Researchers
• Public Relations Managers
• Diversity Managers
• Customer Service Representatives and
• Human Resources Personnel

Attendees will gain a better understanding of African Americans, in general, along with insights that will help them create more effective marketing strategies, plans and creative briefs for the African-American market.

Get up to speed fast and accurately on how the African-American consumer is changing. Call Pepper Miller today at (773) 602-1620 or email her at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it