Filter Workshops

Consulting

Market Snapshots

 

Target Market News:
Up to date information in Black Consumer Marketing and Advertising

Dramatic Diversity:
Theater based diversity training

US Census:
US Census Minority Information

Understanding the The Hip Hop Generation:
Bakari Kitwana, author of The Hip-Hop Generation

Amy Batiste, Ph.D.  February 2007

“Pepper Miller presented on the IDEAL (Institute for Diversity Education & Leadership) stage with gusto. Her marketing savvy certainly hit the mark.”

 

What's Black About it?

 

book

At last -- in-depth, qualitative insights paint an eye-opening picture of Black culture and lifestyle and how to connect your products and services with Black consumers.

ISBN 0-9725290-9-0     REVIEWS 

Order online  

 

SERVICES

Sound Marketing Research

At Hunter-Miller, we listen to your marketing research needs. When you have specific questions, we develop the appropriate marketing research techniques to discover the answers. Using scientifically accepted methods, we employ a variety of qualitative and quantitative research approaches.

 

The Hunter-Miller Group is widely experienced in the various qualitative research models and techniques which include:

  • Focus Groups
  • One-on-one in depth interviews
  • Executive interviews
  • Ethnographic research

 

We also partner with major data collection and tabulation facilities to execute quantitative research including:

  • Telephone, Internet and mail surveys
  • Intercepts
  • Readership studies
  • Audience feedback surveys (using audience response technology)
  • On-site/on premise interviews

Additional Services

Additionally, our range of services also includes key strategic marketing planning tools such as: